Privacy Policy

Personal identification information

We may collect personal identification information from users in a variety of ways, including, but not limited to, when users visit our Website, fill out a form, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate, title, name, email address, mailing address, phone number and other specific details. Users may, however, visit our website anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us.

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

Non-personal identification information

We may collect non-personal identification information about users whenever they interact with our website. Non-personal identification information may include the browser name, the type of computer and technical information about users’ means of connection to our website, such as the operating system and the internet service providers utilised and other similar information.

Web browser cookies

The Website uses “cookies” for the following:

  • To anonymously track visits to the website and user journeys within the website.
  • To identify a returning registered user and automatically log them in the website account area.

The user’s web browser will place cookies on their hard drive for record-keeping purposes and sometimes to track information about them. The user may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent.

How do I disable/enable cookies?

There are a number of ways to manage cookies. By modifying your browser settings, you can opt to disable cookies or receive a notification before accepting them. You can also erase all cookies installed in your browser’s cookie folder. Keep in mind that each browser has a different procedure for managing and configuring cookies. Here’s how you manage cookies in the various major browsers:





If you use another browser, please read its help menu for more information.

If you would like information about managing cookies on your tablet or smartphone, please read the related documentation or help archives online.

How we use collected information collects and uses users’ personal information for the following purposes:

To improve our Website – We may use feedback you provide to improve our products and services.

To promote our services and any relevant offers – We will hold your details securely within our database and use them to contact you from time to time in order to promote the services of The Lead Agency and advertise offers except where you have opted out of receiving future marketing communications. You may unsubscribe from any email marketing via unsubscribe links placed within each email or by sending an email to requesting cessation of future marketing communications.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data collected from our Website.

Sharing your personal information

In order for us to provide you with further information about selling your home, we do need to pass your details to relevant estate agents, including the following partners: House Network, Hatched, Esale, Doorsteps, The Estate Agency Company, Love2Move & Griffin Residential. We do not sell, trade, or rent users' personal identification information to others in any other instance. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Accessing your personal information tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998. If we do hold information about you we will:

  • give you a description of it;
  • tell you why we are holding it;
  • tell you who it could be disclosed to; and
  • let you have a copy of the information in an intelligible form.

To make a request to for any personal information we may hold about you, please send your request by email to our Data Officer ( or write to our Data Controller at The Lead Agency, 13th Floor, Unity Building, 20 Chapel Street, Liverpool, L3 9AG. We will provide all information we hold about you subject to payment of a £5 administration fee.

If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting our Data Officer.

Changes to this privacy policy has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our website. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, general enquiry or wish to make a complaint please contact us at:

The Lead Agency, 13th Floor, Unity Building, 20 Chapel Street, Liverpool, L3 9AG, UK

This document was last updated on November 21st 2017.